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CupMedia - Your brand...served daily!
Our clients have often queried the effectiveness of their Direct Mail advertising campaigns. We were asked to develop a low cost direct response mechanism which could be distributed at a fraction of the cost of traditional Direct Response Mail.
The Brief:
To develop a low cost, highly visable,'Call to Action', brand building tool to encourage consumers to respond immediately by text, phone or email.
We relished the challenge and developed ‘CupMedia', an innovative take on a commonplace consumable item – Water Cooler Cups & Disposable Coffee Cups.
CupMedia guarantees:
- Exposure – It remains in front of the consumer for extended periods of time and gives your message several minutes rather than seconds to engage with its audience
- High Frequency – Your message will be viewed on an hourly basis by a captive audience during the lifetime of your campaign
- Placement - Our cups literally place your message directly in the hands of consumers, maintaining 'Top of Mind' awareness and driving business to your Direct Response Mechanisms
- Exclusivity – With your message wrapped exclusively around each cup your brand commands attention!
- Mobility – Each cup becomes a mobile advertisement hoarding for your brand.Our water cups sit on office desks throughout the day, constantly in the consumer's line of sight. Our coffee cups are distributed to 'main street' coffee houses, cafes and restaurants, capturing the coffee drinking professionals in the Central Business District
- Impact – CupMedia is a mobile Advertising Hoarding for your Brand. It is engaging, it communicates your message directly to key demographics and allows your target market to respond immediately
